Ai No Beat

Over at Spin, a look at the new single from the Japanese boy band Kis-My-Ft2, which was released in both rock and pop versions:

The dual release format makes a lot of sense precisely because the composition almost seems to have been built from the ground up for this express purpose — each version focuses on one part of the song, at the expense of the rest. Which is not to say anybody’s any better off as a result — the median age of the band members is a crisp 21 years, and consequently the rock version sounds like a hazy reflection of rock as understood by someone who grew up in the age of Shinedown: dramatic pauses, fluttering echoes and filters, doubletracking everything to death even when the riffs don’t actually want to go anywhere useful.

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