Tag: 29th Street Publishing

Maura Magazine

Monday, January 28th, 2013

Goodness, I can’t believe I’ve neglected to mention this for so long. We’re already four issues in, but I’m the main geek behind the web presence for Maura Magazine, a new digital weekly for iOS devices helmed by the amazing writer and editor Maura Johnston. She fielded my pitches at the Village Voice for a while, and you may have also read her work at a number of other wonderful publications.

This is her new experiment in small-scale direct journalism. Using an infrastructure provided by my fellow geeks at 29th Street Publishing, she publishes a handful of long-form stories each week which are pushed to a custom app loaded on the iPads and iPhones of her eager subscribers, each of whom pays a buck or less per issue, with payments automated via iTunes. Writers get paid, readers don’t have to deal with ads, everybody wins.

There’s been more coverage of this than I’d care to outdo here, so let me just refer you to some of the other guys:

As for the site, a lot of the heavy lifting is being effortlessly handled by WordPress, but I’m still really excited about a lot of the things happening in the custom functions I wrote — these are among the coolest WordPress ideas I’ve ever come up with. I don’t want to go into too much detail since we’re not openly sharing the plugins yet, but in a nutshell, the paywalls are dynamic, and you will start to see them move and react as we continue to charge along here. For example, this past weekend one of the articles was temporarily unlocked to match the HBO schedule.

And, as with my last attempt to merge tech with editorial, a hearty shout out to my good friend Buster Bylander, who jumped in with his amazing visual design sense once I was done fiddling around with the code for generating the content loops. We are both very proud of this. Please subscribe!