My new piece for Motherboard unpacks the recent changes to Twitter’s character limits. In short, the big news is not that the tweets are growing longer, it’s that they are now being treated as data structures, not text strings.
Twitter has always performed text analysis of the tweet content to detect elements and extract them as distinct entities to discrete data fields. Now the separation is fixed and formal: They’re auxiliary data points, not part of the message content, and as such they will need to be specifically interpreted by any program, site, or service that integrates with Twitter. This means that tweets are no longer just text; they are turning into something entirely new.
For VICE/Motherboard, here’s an obsessive deep dive into the minute details of music metadata, and how information about the songs we love is being co-opted for questionable ends by streaming services like Spotify and Google Play.
Format shifts have already altered the mechanics of music simultaneously several times over the past few decades, and the recent rush toward streaming services like Spotify and Google Play now positions a technology company between the listener and the material. Surely remote cloud storage is a new audio format at least as much as the Walkman?
This is a new kind of consumer relationship, and the play button has a different meaning for each side; to the business, it does more than just switch on entertainment. As a result, there’s now a sort of subtle power play occurring over control of the metadata which surrounds the music and connects it to search fields, filters, and playlists. This is unfortunate, because our ability to meaningfully engage with something depends first and foremost on whether we can find it at all.
For New York magazine, an attempt to explain how Apple’s institutional priorities can be understood by looking at its source code, and what that might mean for the big pending legal battle with the FBI over encryption in the iPhone:
One reliable peril of advanced technologies is that the details of implementation usually aren’t yet common knowledge among most people — often including judges and lawyers, regrettably — but the compulsion of speech, or software-as-speech, isn’t made any more acceptable simply because fewer people know how to interpret it. The FBI’s demands in this case rely on that confusion: Its application for the order to compel Apple to provide them with the custom software states that “writing software code is not an unreasonable burden for a company that writes software code as part of its regular business.” This phrasing contains a subtle gamble: that both the courts and the public will conceive of the software as a tangible artifact produced by an incomprehensible factory in the clouds, rather than fully considering its design and development a coordinated act driven by human motivations, politics, and principles.
On the occasion of its inventor’s passing, I wrote up a theory for New York about why it has been so hard for a more modern email replacement to take off.
That is, it will remain impossible to build a better communication system until the primary goal is actually communication itself. But by and large, we don’t invest much in creating new open standards, specifications, and protocols around which entirely new classes of tools can be built — we’re too busy trying to sell apps! The funding structure of the technology world is largely set up to fight interoperability.
As polls spread highly structured tweet content, algorithmic presentation meanwhile creates a testable structure around the more chaotic tweets. Since the implicit contract with users would no longer be based on publicly verifiable values like timestamps, a fully algorithmic Twitter would actually just be an experimental Twitter, a service in which the content can be constantly tweaked and manipulated in order to see how users will react.
Successful serials and franchises are small miracles given the complicated competing interests introduced by the business scale of modern blockbusters like the Star Wars saga. Empires are built around their marketing and production, but even writing a sensible core narrative is already hard enough. Weaving stories out of smaller pieces can be incredibly difficult, because in isolation, each piece tends to pull in its own direction, and it’s only through careful and deliberate oversight that they might eventually coalesce into something rational. With that in mind, please sit tight for a moment and pardon this immediate tangent. We’ll get to Star Wars in due course, but in order to contextualize where it’s going, it may actually help to start with Alien.
Here’s a strange interview I did with the lead developer of Drupal, a software project which is dramatically re-architected for every release, about general philosophies of change.
You’re sort of explaining striking a balance between hierarchical values and non-hierarchical values. How do you manage the relationship between those two types of concerns, and when there’s a new concern that appears, how do you determine whether it’s a hierarchical concern or a non-hierarchical concern?
Let’s say you go to a restaurant and you order fish. You don’t care which truck brought the fish to the restaurant, do you? Sometimes it’s as obvious as that. You have to do what’s right for the operator, the fish is fresh and what have you, but we don’t care what truck gets the fish to the restaurant. Everybody understands that, even the truck driver. Maybe it’s not a great analogy.
Nearly forty percent of American homes pay for access to a streaming video service like Netflix, Hulu, or Amazon Prime Video. A theory: even excluding forays into original programming, their prevalence has now started to shape the material they present. As we’ve seen from a decade of arms races in SEO and social media, content evolves to jockey for position with its audience.
If you can’t Google your way to something, it’s almost as though it doesn’t even exist, but luckily the filename suffixes used for coding scripts, such as .js and .py, are linguistic (linguistic.js) anomalies which all but create their own SEO (seo.js). Businesses strategize based on their Google rankings relative to competitors for the same reason that tweets are usually weighed in favorites and retweets — on an impersonal internet, visibility (visibility.js) is almost synonymous with value. Publishing any code at (at.js) all creates an instant presence which would be hard to build in other ways. The tech industry is our modern gold rush, drawing swarms of opportunists westward (westward.js), and memorable terminology is one of its new land grabs.
Tech has always generally moved faster than government in most senses, but increasingly it now outpaces the agencies we’ve been conditioned to trust, not just the municipal parks struggling to put pool schedules online. Very real threats form in dark corners of the internet precisely because the people who hang out there can buy drugs and weapons, and trying to limit the transactions quickly led to untraceable online currency. These are functions we theoretically employ vast literal armies of government agents to manage.
I’d often react to a case of information overload by trying to find a way to pare it down, little data processors which attempted to solve the problems I’ve had in my life over the past decade. I realize these are very strange artifacts to feel nostalgic about, but we don’t get to choose these things.
Posted: Wednesday, September 30th, 2015 at 12:00 pm
I can’t remember the last time I saw a teen pop group this large in the U.S.—there are eight members, including one drummer who doesn’t participate in the choreography. Here they swap out leads so quickly and stitch together the vocals so tightly that the singers are still all but indistinguishable by the end; it’s a five-minute song, so that’s 37.5 seconds allotted to each member, if we allow no time for breathing. To keep things under control, they’re sometimes split into two color-coded sub-groups, just like the blue and gold teams from the early-nineties X-Men.
Posted: Saturday, September 26th, 2015 at 12:30 pm
Wrote about some great pop songs from Botswana, Macau, and French Polynesia for the Awl:
Some of the samples harken back to the nineties heyday of white R&B/pop. They’re spliced in here with a heavy-handed aggression, though, a refreshing change from the usual misty-eyed nostalgia, so it sounds like nothing else so much as bludgeoning the New Radicals to death with Paula Abdul.
In a manner of speaking, The Awl has picked up the remnants of my erstwhile Spin column about foreign language pop songs. For the next few months, I’ll be covering the phenomenon of the “song of the summer,” but specifically excluding anything with English lyrics.
The Japanese songwriter’s new single is so relentlessly upbeat and optimistic that it almost reads as 2015’s response to Pharrell’s “Happy,” but it’s also somehow simultaneously weirder than anything currently happening in mainstream American pop. There are the unexpected production flourishes derived from disco, of course – shades of Michael Jackson’s “Rock With You,” or perhaps at least the lightweight adaptation of it he might have performed during a guest appearance on Sesame Street thirty years or so ago.
The mere creation of a list doesn’t give due respect to the phenomenal complexity of online hate and abuse. The list is black and white – an account name is either present or absent, the CSV list item is either imported or it isn’t. But there is no single standard for harassment online; it’s not a simple toggle switch, so the tools built around it can’t be as simple as binary filters.