Breaking Bad was a UI Problem

For the Message, a theory about the influence of Netflix on television scripts:

Nearly forty percent of American homes pay for access to a streaming video service like Netflix, Hulu, or Amazon Prime Video. A theory: even excluding forays into original programming, their prevalence has now started to shape the material they present. As we’ve seen from a decade of arms races in SEO and social media, content evolves to jockey for position with its audience.