Apple + U2 album release

I wrote a very opinionated post for Wired about Apple’s recent decision to force downloads of the new U2 album on all iTunes users.

There’s a very simple reason why this is unprecedented, and that is because it doesn’t make any sense. Never before has such a major technology company also operated as publicist for a creative artist. The whole endeavor yearns desperately to be a landmark new innovation for the music industry, perhaps something along the lines of Radiohead’s legitimately earth-moving In Rainbows, which was self-released with variable pricing in 2007 and remains the gold standard against which music industry innovation is measured. But this is not In Rainbows, and as such should instead be remembered primarily as a monumental blunder by the tech industry.

more
Update: At 1:30pm today I’m going to be a guest on CHQR AM 770 in Calgary to discuss this fiasco; listen here.